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5 Sustainable and Ethical Brands You Already Know About

It can seem a daunting task when you realise it’s probably time to start thinking about the planet a little more. I mean where do you even begin? There’s the plastic situation, plus fast fashion is also something that every person has partaken in one way or another. It can all seem a little overwhelming, but the good news is you’re probably already purchased a few items from a sustainable and ethical brand. Here are 5 sustainable and ethical brands you already know about and have most likely already purchased from:

Nobody Denim

Born out of Melbourne in 1999, Nobody Denim has a cult like following in Australia. I’ve been buying their jeans for my whole adult life. Their range not only includes jeans, but shorts, skirts and jackets as well. The majority of Nobody Denim’s products are proudly made in Australia and the brand is accredited with Ethical Clothing Australia, an accreditation body that works with local companies to ensure their supply chains are fully transparent and ensuring workers get fair wages and good work conditions.

We believe in the longevity of our country as much as that of our collections, which is why our longstanding commitment to ethical manufacturing principles offers a unique vision of responsible design.


A longstanding Australian brand, Cue originally started as a Levi’s store before re-branding and opening as Cue in Sydney’s Strand Arcade in 1968. Styles were newly added each week and over the years it became a hub for young fashionistas. In 2008, Cue received its accreditation as an ethical brand from Ethical Clothing Australia with a majority of Cue products proudly made in Australia.

We strive to maintain the highest level of ethics within our manufacturing and sourcing, and are constantly raising these standards to ensure best practice.

Stella McCartney

A name recognised by many due to the sizeable influence her family has in the creative community, Stella McCartney launched her luxury fashion label in 2001. As a lifelong vegetarian, her products have always been free of leathers, fur, skin or feathers of any kind since the first day of the brands inception. Stella McCartney is a leading brand in ethical and sustainable fashion, even before it became ‘popular’ to do so.

We are committed to always being responsible, honest and accountable today, with a positive impact on people, the planet and all its creatures so that we can protect it for tomorrow. 


Elk was founded by husband and wife team Marnie Goding and Adam Koniaras in 2004 in Melbourne, Australia. They create bi-annual collections that have simplicity and sustainability at the forefront of each decision made in the design process. In 2019 they won the Australian Fashion Laureate Award for Sustainable Innovation.

As a family owned and operated business, there is a great respect for people who work within and for the business. Transparency and honesty are fundamental values upheld across the entire supply chain. Likewise is the awareness around the impact that ELK has on the people, communities and environment we work in. Our goals are to operate ethically and transparently, minimise our environmental footprint, and promote positive, social practices.

Viktoria & Woods

Founded in 2004 by Margie Woods, Viktoria & Woods clothing is made in Australia and accredited by Ethical Clothing Australia. Their signature merino wool launched the brand and its since expanded to complete ready-to-wear collections that include denim, footwear, lounge and occasion wear.

Our proudest commitment to sustainability is our passion for enduring design. We design with the intention that you will hand pieces down to loved ones and friends and that each piece has the versatility and ability to be worn year-round. 

Hope you enjoyed this post on the 5 sustainable and ethical brands you already know about. If you have any recommendations, please comment them below!

Photo by Priscilla Du Preez on Unsplash

Anea Duratovic is a Western Australian blogger from Perth. She believes in minimalist and sustainable fashion choices, that puppies make everything better, and that food and travel are the only things worth living for.